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The “Necessity” of Cosmetic Animal Testing

  Although the U.S. Food and Drug Administration (FDA) does not require cosmetic testing on animals, it does allow a company to take whatever steps necessary to prove product safety. This includes animal testing. Even though the FDA does advocate for alternative methods of testing, it seems to be an all too common perception that animal testing is necessary for the development of safe products. This is evidenced by the hundreds of companies that still test on animals. I have never understood why it is seen as the best way to test cosmetics. Does testing mascara on a rabbit really prove that it is safe for human use? There are plenty of alternatives to testing on animals, so it is any wonder why companies continue this horrific practice. The United States is significantly behind in banning animal testing of cosmetics. In 2004, the European Union (EU) banned domestic cosmetic testing on animals. In 2009, the EU went even further by banning animal testing of the ingredients used in co...
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How Travel Affects Mental Health

  When life and work start to feel like each day is repeating itself, you may start thinking about traveling. Maybe you have a place you like to go to once a year, or maybe you enjoy exploring new places. Getting out and traveling can have many benefits for both your mental and your physical health. Exploring new places and immersing yourself in new cultures is mentally stimulating. Doing this regularly can have great effects on your mental health. Benefits of Travel Traveling to new places is good for everyone. If you’re feeling stressed at work, a vacation can be the best solution. Traveling can improve your mental health by: Helping you feel calm. Taking time from work to see new places releases the stress you’ve been holding onto. Relieving the tension and stress of your work life lets your mind relax and heal. Being under pressure at work not only stresses your mind and body, but also hurts your physical health. Allowing for regular resets. Making time for regular travel can h...

7 Brands That Changed the Face of Beauty Marketing

    Modern beauty industry marketing strategies were established by women and men from modest and lowly backgrounds. They were door-to-door sales people, wig makers, and chemists who grew their empires during a period of changing attitudes on beauty and women's role in public but not skilled marketers. Download our   Marketing Agency Growth Report to learn how experts use successful advertising strategies to grow their agency business In " Hope in a Jar: The Making of America's Beauty Culture," Kathy Peiss writes: The beauty trade they developed did not depend upon advertising as its impetus. Rather, it capitalized on patterns of women's social life -- their old customs of visiting, conversation, and religious observance, as well as their new presence in shops, clubs, and theaters. In the history of marketing beauty products, the women who built the industry created the once non-existent consumer market for beauty products by combining products and services...

10 Makeup Tricks That Always Work

  1. Start fresh Successful makeup needs to be applied immediately after washing, exfoliating and moisturizing your face. The combo of warm water, facial massage and your choice of cream, oil or serum gets things going by plumping up lines, buffing away flakes and hydrating dry or postmenopausal skin. This means absolutely no gaps between cleansing, moisturizing and applying makeup. To be clear: You can’t wash your face, eat, check your messages, shop online or talk on the phone, and then pick up where you left off.  2. Do eye makeup before face makeup It’s the smart mess-free order. No worries about powder shadow fallout on cheeks or under-eye liner smears that can “dirty” foundation, blush or concealer and require a redo. Prepping lids with a primer or cream shadow first will keep eye makeup fresh and guarantee a smoother, more even application. 3. Brown or black gel-pencil liner powers up eyes More pigmented than typical kohl pencils, less messy than brush-on...

MAKEUP TIPS AND TRICKS EVERY GIRL SHOULD KNOW

   BY TAYLAH BREWER Makeup Tips and Tricks Every Girl Should Know   The Trend Spotter is supported by its audience. When you purchase through links on our site, we may earn an affiliate commission. Learn more Achieving the perfect makeup doesn’t need to be complicated or time-consuming. Thanks to these handy tips and tricks you’ll never have to feel frustrated in front of the mirror again. Whether you’re wondering how to nail the perfect cat-eye or make your lipstick stay on longer, you’ll find the best advice right here. So, no matter if you’re a beginner or somewhat of a pro, you’re sure to learn a thing or two from these helpful hints.   RELATED:  Step by Step Guide To Makeup Application   Contents  show  1. Using a Spoon to Easily Apply Mascara Every lady has been through the pain of finishing her eye makeup only to realize she’s somehow ended up with mascara on her lids. Well, thanks to this hack, you can banish that pesky problem for good. A...

13 of the Best Facebook Live Videos We've Ever Seen

    In 2016, Facebook launched its live feature. By 2018,   one out of every five videos   on the social network was a live broadcast. So far, many brands have gotten on the Facebook Live bandwagon by creating streams to discuss their product, show off knowledge of their industry, or simply entertain and grow Facebook audiences.  With this in mind, carving out a strategy for Facebook Live seems like a no-brainer. Now, we get it. Going live, well, it's kinda scary. What if you mess up? What if the camera wigs out? There are a number of things that could go wrong. But while you're contemplating the risk, a ton of brands are out there engaging their audience in some really exciting and personal new ways. → Download Now: The Marketer's Guide to Facebook Live [Free Ebook] To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of ever...